Unit 1:Media Representations.

For the film 'Amelie', the colours of the poster are fluorescent making it grab the readers attention. Making it hard to miss  when being inevitably marketed. The use of pop art filter on top of the photograph of 'Amelie'(Audrey Tautou) creates an authentic style which is modern. It is unlike most conventional movie posters due to the art style which is the character is in and the lack of realistic photos. The paleness of her skin contrasts with her black hair, red clothing and lips, looking almost like snow white. This makes her facial expressions more dominant and bold to the eye. The green background with dark patches resembles spray paint to go along with the 'pop art' theme. Looking closely, there are pale stars in the background of the green which instead give a intergalactic kind of mood.
The text of the 'Amelie', the title itself is in a yellow which stands our against the darker background. Due the fact that 'Amelie' clearly is a name- on that is French the audience would most definitely piece together that the picture is the girl 'Amelie.' It would also be apparent to the audience that it could be a foreign film, or a film set in another country. The text of "she'll change your life" works with the fact that she is mysteriously(or even provocatively) looking into the camera. It also addresses the audience directly making it inclusive. This also makes it obvious to the audience that she in the film is the main character or a main character. The simplicity of the text used also means that it is easy for the audience to read. The name of the director is below the title in a text that is often used on posters. "Jean-Pierre Jennet' is all capitalised not only for aesthetical purposes but in order to be bolder on the poster. It is also in white for this reason.

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There is also the original poster which is entirely in French. The small difference that this has is that the text at the top is not there. There is also more text in the yellow font which in full translates to 'The fabulous destiny of Amelie Poulain.' This to a French reader gives away more of the plot of the film as they are left questioning exactly what is the destiny of Amelie Poulain. The actors names are in the same font as the directors in the corner to show the importance of these names. The placement makes them visible the audience. This is as if they know the actors, they may be more like to be attracted to watch the film.